Ada Parris.
Artist · Futurist · Author.
You already know this feeling.
A room full of the right people. Good frameworks. Something still doesn't land. You're not looking for a new model. You're looking for someone who can sit in that with you, not explain it away.
We don't have a technology problem. We have a listening crisis.
We built systems that forgot how to listen. This is the work of remembering.
SOIL is a practice of deep listening. Four movements, for the moment something in the room hasn't been said out loud yet.
Ada Parris · Artist · Futurist · Author · Founder, The Presence Lab™
Klosters Forum 2026 (invited delegate) · IEEE AI Systems Global Flourishing Initiative (co-deputy chair, Planetary Subcommittee) · Arts Council England, application submitted · Honorary Fellow, Arts University Plymouth · Author, Leadership Legacy (Wiley, 2026)
Four movements, one practice.
Stillness. Origin. Irreversible. Lineage. What brought you here, where you stand, what carries on after.
Salons · Convenings · Present
The conditions that let us stop before we begin.
We create the conditions to stop before we begin. Not silence for its own sake, the kind of stillness that lets something underneath become audible. SOIL dinner salons: one table, a handful of people, the actual question mattering more than the agenda.
Keynotes · Foresight · Past
Back to the source, where the question actually comes from.
Where the question actually comes from, not the trend, not the headline. The research starts here, as maps and material, before it's a keynote.
Threshold Coaching™ · Source Patterns Intelligence™, The Hinge
A current you cannot swim back against.
Some things, once you see them, you can't unsee. That's the hinge this movement is named for. It splits two ways from here.
Coaching is personal: your own threshold, your own next chapter.
Advisory is institutional: your organisation's bid, or its transformation work, needing a credible human voice on AI.
Genuinely not sure which is you? Email me, I'll tell you straight.
Leadership Legacy · Cartography Is Not Home · Futures
Recognition, not networking.
What's harvested doesn't stay harvested, some of it goes back in the ground. The book and the ongoing research live here. Not a line. A circle: this feeds the keynotes, the keynotes feed the coaching and advisory work, and it comes back here again.
The inherited maps stop describing the territory.“Adah has helped me navigate complex personal and business challenges with her unique blend of creativity, foresight, and deep wisdom. Through our regular sessions, I gained clarity and breakthroughs that transformed my approach to decision-making.”
Tanja Gihr · ex-Head of Sustainable Banking Group EMEA, Barclays
A current you cannot swim back against.The people who introduce you to the next room, not the procurement department that books a slot.
Innovation · Advisory
Selected for the WWF Innovation Team Wisdom Council, 1 of 8 from more than 250 nominations. A year listening for what the world's largest independent conservation organisation needs to hear next.
Creative · Community
Creative Curator and Co-Lead, Land Sea Sky programme. Monthly Members Meetings, ongoing, adapting SOIL for the Collective's own programming.
Ideas · Convening
TED, Vancouver, attended 2019 and 2024.
What if intelligence is not something we possess, but something that arises through relationship?